Without a doubt, the Wordtracker SEO case study for the Chicago Tribune and LA times is the best case study for SEO that we have read to date.

What makes it so interesting is that it revolves around ‘news’ as a subject which is always a hot topic for SEO strategy.

News and blogs and links, it makes for a fantastic example of what can be done. The sheer scale of the achievement is impressive, the problems encountered during the effort were significant and the satisfaction must be enormous.

The final reason is that it shows enormous consequences for their organisations that don’t do SEO.